PBS hones focus on education, shifts responsibility among top staffers

PBS hones focus on education, shifts responsibility among top staffers

By Dru Sefton [excerpted below]

PBS is reorganizing its ranks to sharpen its focus on education.

PBS President Paula Kerger told station general managers in an email Monday that research shows “there is tremendous opportunity to engage with teachers, parents, and children of all ages, so this will be a central priority.”

...

Over the past year, consultancy Tucker Capital Education has helped PBS explore more possibilities with education content. “That illuminated an opportunity for us to lead in this work with younger children, where the PBS Kids brand has earned such trust,” he said.

Barzilay said that Kemp Battle, a founding partner of Tucker Capital Education, led that  research. Battle previously worked with clients such as Sesame Workshop and Public Radio International.

Battle’s background, according to the firm’s website, is in investment banking. He aims to “assist organizations incubate new and transformative revenue-enhancing initiatives.”

Battle specializes in “assisting in the development of the discipline required for a not-for-profit to extend its reach (including structuring innovative public-private partnerships)” and is “focused on outcomes that sustain organizational capacity and promote profitable growth.”

....

Full article: http://current.org/2016/02/pbs-hones-focus-on-education-shifts-responsibility-among-top-staffers/