Jim Alexander has over 35 years experience in the retail/mail order industries. Since 1980, he has been President of his own consulting firm, providing merchandise, marketing and financial analysis to high-ticket, name-brand consumer catalog companies. He has worked with over 100 mail order companies and analyzed in excess of 1,500 individual catalog efforts. His for-profit clients have included Tiffany & Company, Saks Fifth Avenue, Nordstrom, Williams-Sonoma, Garnet Hill, Pendleton Woolen Mills, Gorsuch Ltd., Coach Leatherware, Brooks Brothers, Title 9 Sports, Orvis and F.A.O Schwarz. His not-for-profit clients have included Smithsonian, Colonial Williamsburg, MOMA, Museum of Fine Arts Boston and Winterthur Museum. In 1989, he co-founded Tucker Alexander, an investment banking alliance focused on providing strategic advice and merger/acquisition services to the consumer catalog industry.
Jim has been a member of the Direct Marketing Association since 1981 and has served over 15 years on the Catalog Council Operating Committee. He is a frequent industry speaker at Direct Marketing Association (DMA) conventions, various regional catalog club events and also at the industry’s Annual Catalog Conferences.
Prior to starting his own firm, Jim was General Manager of Dunham’s of Maine, Merchandise Manager for Carroll Reed, Inc., and held several operating and merchandising positions with Dayton Hudson (now Target). He is a graduate of the University of Notre Dame and holds an MBA from Michigan State University.
Jim is a member of the board of Directors of Coldwater Creek (NASDAQ symbol: CWTR), serving on the Nominating & Governance and Audit Committees and chairing the Compensation Committee. He enjoys saltwater fishing, restoring his colonial house in the seaside village of Stonington, Connecticut and collecting late 18th and early 19th century American furniture and decorative arts.
